SparkBiz was launched by Dubai Commerce City and Link to help businesses in the region

Sheikh Ahmed bin Mana Al Maktoum, Deputy Chairman of Wafi Group, and Amna Lootah, Board Member of Dubai CommerCity, along with representatives from both parties, were present at the signing ceremony that marked the debut.

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Wafi Group's upcoming omnichannel department store Link at Wafi City has partnered with Dubai CommerCity, a division of the Dubai Integrated Economic Zones Authority (DIEZ) and a joint venture with the property developer Wasl, to launch SparkBiz, a novel solution that provides exceptional benefits to businesses entering or expanding in the region's market.

Sheikh Ahmed bin Mana Al Maktoum, Deputy Chairman of Wafi Group, and Amna Lootah, Board Member at Dubai CommerCity, along with executives from both organisations, were present for the launch during a signing ceremony.

By streamlining the process of setting up shop in the free zone and providing low-cost solutions for everything from customs clearance to digital marketing to a platform for gauging a product's financial viability, SparkBiz hopes to entice international businesses to set up shop in the area.

Sheikh Ahmed bin Mana Al Maktoum made a statement regarding the launch, saying, "Dubai has always been at the forefront of adopting cutting-edge technological solutions to enhance its digital ecosystem and facilitate business operations for companies in the UAE." Through its economic zones, Dubai is able to attract international investments and worldwide enterprises, which in turn helps to develop a vibrant and advanced business climate.

A member of the Dubai CommerCity board named Amna Lootah remarked, "This strategic partnership is an important development and aligns with our efforts to lay the foundations for a more integrated and flexible economy, based on innovation, and advanced technology as the main drivers of sustainable development." This programme will help facilitate the seamless establishment of global firms in the Emirate, and will contribute to the digitalization of businesses in the free zone.

For merchants, SparkBiz represents a remarkable chance to gain access to a wide range of services and packages, including assistance with company setup procedures like visa services, leasing and licencing, and bank account opening; the provision of a distinctive omnichannel shopping experience; and the provision of fulfilment services like customs documentation, storage, and handling. It is our firm belief that enterprises operating in the free zone will benefit greatly from this relationship.

According to the press release, "this launch further represents a significant step forward towards defining Dubai CommerCity's technological and innovative identity in the digital world, and enhances its presence as a regional and global destination for attracting direct foreign investments, and as an integrated business incubator operating to the highest standards." Last, she drew a conclusion.

"We are thrilled to collaborate with Dubai CommerCity," Stephanie-Alexandra Chartier, Head of Marketing at Wafi Group, remarked. This collaboration is a major move forward for Dubai's digital ecosystem and the city's overall economic climate. We anticipate that this partnership will allow global merchants access to a unique test market while also allowing Link to play a pivotal role in providing a seamless phygital experience for customers. Businesses wishing to enter or expand in the region will find SparkBiz to be a resource of extraordinary value.

The free zone's dedication to the goals of the Dubai Economic Agenda (D33), which aims to double Dubai's economy and speed up the growth of its digital economy, is reflected in this cooperation. Further, it restates its dedication to the United Arab Emirates' digital economy policy, which is designed to increase FDI and provide new economic opportunities. The introduction of SparkBiz also helps to improve Dubai CommerCity's standing as a prime location for multinational corporations seeking to establish a regional foothold in an area with a highly developed and competitive digital ecosystem.

Businesses can run smoothly and effectively thanks to Dubai CommerCity's full digital commerce solution and robust digital commerce ecosystem. In addition to these core services, Dubai CommerCity also provides advice on digital commerce strategies, information about regional regulations, last-mile delivery and warehousing, a full suite of digital commerce platform solutions, digital marketing services, and more.

Wafi City, in the heart of Dubai, will soon be home to Link, a phygital department store that will let customers to browse products in a 3300 square metre showroom and make digital marketplace purchases. Customers will have the opportunity to interact with and test out a wide variety of products from the fashion, technology, accessories, cosmetics, and more industries. Link will provide a one-of-a-kind environment for exploring and experiencing new products, most of which will be exclusive to the shop and not available elsewhere.

In addition, Link Logistics will ship the product to the consumer wherever they may be, and Link Marketing will promote the business extensively by drawing in customers both in-person and online. The shop's five Instagrammable zones will provide a platform for content and event promotion.

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